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Are you ready to transform your creativity into a flourishing business? Have you ever marvelled at how some artists and creatives seamlessly turn their work into coveted commissions, standout sales, and media features? They seem to have the secret sauce for capturing trends, building connections, and making their mark. But what truly sets them apart?

This dynamic workshop is designed for artists and creative practitioners based in Durham who are at the beginning of their business journey, offering practical tools and insights to help you succeed.

What You’ll Gain

Through engaging activities and expert guidance, you will:

• Discover strategies successful creatives use to build sustainable practices and new income streams while staying true to their artistic vision.
• Identify and fill gaps in your entrepreneurial skillset.
• Develop innovative ideas for products and services tailored to your ideal audiences.
• Build confidence in critiquing and refining your concepts.

Don’t miss this chance to unlock your potential, generate fresh opportunities, and build a business that truly reflects your creativity.

Discover the confidence and clarity you need to price your creative work effectively. Tailored for artists and creative practitioners in Durham who are new to running a business, this workshop is your first step toward mastering the art of valuing your time, materials, and expertise. Whether you’re a painter, designer, photographer, or multidisciplinary artist, this session will equip you to price your work in a way that reflects its true worth.

In this immersive, hands-on experience, you’ll delve into the real costs of being an artist and learn how to calculate a sustainable daily or hourly rate. We’ll guide you through strategies to maximize the return on every moment spent in your studio, rehearsal space, or wherever inspiration strikes.

Using your own creations as a foundation, we’ll simplify the complexities of pricing artwork for sale. From material costs to market positioning, you’ll explore every factor involved in setting prices with purpose and confidence. By the end of the workshop, you’ll have a practical pricing strategy tailored to your practice and the confidence to communicate the value of your work effectively.

Are you an artist or creative practitioner in Durham ready to transform your passion into a thriving business?

This workshop is specially designed for creatives new to business, offering practical guidance and actionable insights to build a strong foundation for your entrepreneurial journey. Whether you’re a painter, performer, designer, or craftsperson, you’ll gain the skills to create a robust business plan, identify your key customers, and establish pathways to market success.

What You’ll Learn:

• Crafting Your Business Plan: Learn how to design a clear and actionable plan to guide your creative business toward success. We’ll cover essential elements, including setting goals, budgeting, and outlining your growth strategy.
• Identifying Your Key Customers: Pinpoint who values your work most and how to connect with them effectively.
• Developing Your Route to Market: Explore strategies to showcase and sell your work
• Identifying Partners and Suppliers: Learn how to find and collaborate with the right suppliers, collaborators, and partners to strengthen your business and expand your opportunities.

What to Expect:
This interactive, hands-on session will include:

• Practical exercises to develop your business plan tailored to your creative practice.
• Activities to map your ideal customer profile and refine your messaging.
• Tips for identifying collaborators, suppliers, and local resources to support you get started.