Magic can happen when you get the right people together to collaborate & share ideas. It’s safe to say we’ve been around the block, and over the last 20 years, we’ve had the pleasure of working with some incredible people.

At Create North, once we better understand your project, we pull together a team just for you that are the best people for the job.

Jane Shaw

Jane started her own enterprise journey in 1985, running a community dance company. Through her own experiences, she came to recognise that making extraordinary things happen is mostly about attitude. Add the right tools and people, and you can transform entire communities.

Since 2000 Jane has designed and delivered numerous enterprise development programmes to thousands of aspiring entrepreneurs.

Jane’s work includes designing the 2018 Fifth Size Book Adventure funded by Arts Council England, the delivery of Future Creatives, an Arts Council People Places project commissioned by Northumberland bait and much more.

Our Commissioners

Over the years, we have worked with creative practitioners,historians, bankers and everyone in between.

It means our team can always bring multiple perspectives to a project and a wealth of professional experience.

Create North

Create North is managed by People Into Enterprise Ltd. Started and run for nearly 20 years ago by Jane Shaw and Dave Howarth, we are now one of the North East’s longest established companies working to animate and support people to start and grow businesses. The starting point for our work is our belief that there are large numbers of the people in the region whose talents for enterprise lie dormant or under-exploited (when we say ‘belief’ what we really mean is ‘statistical certainty’ if the people of the North East are as capable as those of any other region, which goes without saying!).

Making a Difference

We take special pleasure in drawing ‘new blood’ into enterprise – nobody is excluded from having good ideas and abundant energy but not everyone knows how to make the most of them. We know this because we’ve been through the process ourselves, starting businesses as diverse as a river cruise service on the Tyne, community dance projects and heritage gift development.

The Creative Sector

Over the decades we’ve worked with several thousand people with the ambition to start or grow businesses. Of these, the majority have been people starting micro-businesses of the sort which dominate the creative industry sector – in this region 76% of these businesses employ 1-5 people and 38% of those employed in the sector are self-employed. In recent years we have been particularly focused on delivering support under the banner of Durham Creatives, an ERDF programme sponsored by Business Durham.

Our Approach

Our working practices are underpinned by academic research into what makes for a success in business – Jane has a Masters Degrees in Entrepreneurship from Durham University – and we’ve regularly been commissioned to develop and pilot innovative approaches to enterprise development including researching the needs and potential of dyslexic entrepreneurs, an issue close to home for us as it is for many people active within the creative industry sector.
We have worked widely across and beyond the region from our base in Durham. It’s a big area and we’ve developed strategies to ensure that people working at grass roots level in their communities have the tools and the confidence to independently support the enterprise ambitions of those they work with. For us, there is great satisfaction in seeing locally-based intermediaries pick up the baton and roll out their own business support activities.

Our Commissioners

Funding from commissioning organisations means that the vast majority of our programmes are free of charge to participants. Over the years, we have worked with most public sector organisations supporting economic development within the North East, and many within the social economy. These include; Enterprise Agencies, Regional Development Agencies, the region’s universities & FE colleges, local authorities and organisations with specialist niches within the field such as; Crisis Skylight, North East Refugee Service, helix Arts, bait, East Durham Creates and Women Into the Network.