What's on Calendar

Are you ready to reach a wider audience and turn your artistic passion into a profitable venture? This workshop is designed to help artists and creative practitioners master the art of marketing and selling their work effectively.

What You’ll Learn:

• Targeting the Right Customers: Discover how to identify and reach the customers who add the most value to your business. Learn to understand their needs, which will help you drive sales and develop a tailored marketing strategy.
• Building Your Brand: Create a strong, consistent personal brand that reflects your artistic identity and resonates with your target audience.
• Exploring Creative Marketplaces: Understand the creative markets you should focus on and how to position your work from your audience’s perspective—whether they are buyers, commissioners, or funders.
• Crafting Your Artist’s Narrative: Develop a compelling story around your work to engage buyers and increase its value.
• Sales and Pricing Strategy: Learn effective pricing techniques and explore various sales channels, from direct sales and online platforms to exhibitions and commissions.
• Marketing and Visual Merchandising: Gain insights into advertising campaigns, product placement, and visual merchandising principles to enhance your marketing efforts.